The ODR is an EU-wide platform designed to facilitate the online resolution of contractual disputes between EU consumers and traders over online purchases. We advise any website offering the sale of goods or services to update their Terms and Conditions to include a link to the ODR and some supporting information about the platform.
The link that needs to be shared is: http://ec.europa.eu/consumers/odr/
Trading Standards' will enforce the rules in the UK. They may take civil enforcement action which may result in a court order to comply with the additional information requirement in the regulations.